Emma Hart, Founder & Creative Growth Consultant
25 years working with brands around the world teaches you a lot about growth. Emma has spent her career helping businesses build brands, reach new audiences and enter new markets, working across industries, cultures and continents along the way. From shaping strategy at the very beginning to bringing the right creative and specialist minds into the room, her work has always been driven by the same question: what does this brand actually need to move forward?
And somewhere along the way, Emma built a pretty extraordinary little black book. Strategists, creatives, communicators, digital experts, founders and specialists she knows, trusts and genuinely likes working with. People she has met through more than two decades of projects, partnerships and conversations around the world.
The Amplify Club brings together 25 years of experience and relationships built across the world for the next generation of ambitious businesses.
So, Why The Amplify Club?
After 25 years working with brands from around the world, Emma has seen the limitations of the traditional agency model first-hand. Expertise was often shaped by existing teams, departments and retainers, rather than the brand. And as projects moved between layers of account managers and teams, the people with the most relevant experience weren’t always the people closest to the conversation.
Emma saw an opportunity to work differently. To stay close to the brand herself, then bring in the right expertise as and when it could make the biggest difference. That thinking became the foundation for The Amplify Club: a more connected model where Emma can bring together the people, perspectives and expertise needed to unlock new opportunities.
But for Emma, being connected means more than assembling the right team around a project. It means building real relationships between the people behind the work.
Over the years, she has seen conversations spark ideas, introductions become collaborations and relationships create opportunities nobody could have planned for. And in a world increasingly lived through screens, scheduled calls and email chains, she still believes there is enormous power in bringing people together in real life. To talk, exchange ideas, meet someone unexpected and see where the conversation goes.
It’s why The Amplify Club exists beyond client projects too. Through events, talks, workshops and conversations, the Club creates more opportunities for founders, creatives and industry leaders to meet and discover who they might build something brilliant with next.
Because when the right people connect, the impact can reach far beyond the room.
Meet The Club
Alex Morgan
Alex Morgan
Brand Strategy & Positioning
20+ years shaping global brand strategy across luxury, hospitality and consumer brands, including senior roles at leading London agencies and work across UK, European and US markets.
Brand Strategy & Positioning
20+ years shaping global brand strategy across luxury, hospitality and consumer brands, including senior roles at leading London agencies and work across UK, European and US markets.
Sophie Bennett
Sophie Bennett
Creative Direction & Design
Award-winning Creative Director with 15 years’ experience creating identities and campaigns for global fashion, beauty and lifestyle brands, from emerging names to household brands.
Creative Direction & Design
Award-winning Creative Director with 15 years’ experience creating identities and campaigns for global fashion, beauty and lifestyle brands, from emerging names to household brands.
Maya Patel
Maya Patel
Comms & PR
Former agency director with 18+ years’ experience leading global communications for consumer and lifestyle brands, with expertise spanning launches, reputation and international PR.
Comms & PR
Former agency director with 18+ years’ experience leading global communications for consumer and lifestyle brands, with expertise spanning launches, reputation and international PR.
Clara Laurent
Clara Laurent
Partnerships & Collaborations
Brand partnership specialist with 12+ years’ experience creating collaborations across fashion, hospitality, entertainment and culture, connecting global brands with talent, creators and partners.
Partnerships & Collaborations
Brand partnership specialist with 12+ years’ experience creating collaborations across fashion, hospitality, entertainment and culture, connecting global brands with talent, creators and partners.